Customer Agreement

2026 Dealer Pricing Policies

In an effort to maintain FOUNDATION Outdoors’ premium brand image, the company has implemented a dealer pricing guide. FOUNDATION Outdoors agrees to adhere to the same MSRP and discount periods outlined in this guide.

By purchasing products through the FOUNDATION Outdoors B2B portal, the dealer agrees to adhere to all FOUNDATION Outdoors pricing policies, including Manufacturer’s Suggested Retail Price (MSRP), approved promotional periods, and not to exceed the maximum allowable discount rate of 20%.

Furthermore, the dealer agrees not to sell FOUNDATION Outdoors products through any third-party online marketplaces and may only offer these products for sale online via the dealer’s own branded website.

 

Discount Periods

Q1
New Year Sale
Jan 1–15

Presidents’ Day
7–10 days leading into the holiday weekend

Spring - Pre-season
Mar 15 – 25th

_________

Q2
Memorial Day
7–14 days ending on the holiday weekend

Father’s Day
7–10 days (early-mid June)

Q3
Independence Day (July 4)
7–14 days around the holiday

Labor Day
7–14 days ending on the holiday weekend (early Sept)
One of the most “standard” outdoor promo windows.

Hunting season / “Fall Kickoff”
Sep 15–Oct 31 (common for hunting/outdoor retailers; less for REI-style unless it’s “fall camping”)

_________

Q4
Veterans Day
11/11/26

Black Friday / Cyber Week
Typically Thanksgiving Day through Cyber Monday, or the full week (Mon–Mon)
This is the biggest exception window where brands often tolerate deeper discounts—but only if tightly controlled.

Holiday / Gifting
Dec 1–24 (usually lighter discounts for premium brands; deeper discounts happen more on bundles)

Post-holiday clearance
Dec 26–Jan 15 (often the real “blowout” period, but ideally limited to specific SKUs)

“Evergreen” retailer events (not tied to a holiday)
Anniversary sales / member events / store opening events
Usually 3–7 days; many brands approve these if they’re limited frequency (e.g., 1–2x/year per retailer).
Outdoor season openers
“Camping season kickoff” (Apr/May) and “backcountry prep” (Aug/Sept)
Often more important than niche holidays for your category.